A showcase for Lombardy’s opportunities: greenfields and brownfields in search of new investors

Abandoned areas to be redeveloped with the aim of giving them a new use, according to their characteristics and relations with the context in which they are located. Industrial and craft sheds waiting for new settlements. Greenfields and brownfields to be transformed into offices or logistics and transport areas, if they are easily accessible from an infrastructural point of view. Old hotels, barracks, schools and churches that can be transformed into tourist accommodations, student residences or hospitals. The solutions can be different, up to that of temporary use, that is a temporary use of spaces, which very often gives life to laboratories and incubators of ideas.

The AttrACT Program, since 2017, aims to accompany and support Municipalities and investors both in the promotion of the territory and in the activities of settlement. The second Call AttrACT offers a great and free possibility to the Municipalities of Lombardy to publish on the online platform www.attractlombardy.it the settlement opportunities available in their territory, so that they have the right visibility and, if interested by investment, they can relaunch an entire area, enrich the city in which they are located and give new value to the territory.

The initiative, whose current deadline is set for 4 November 2020, intends to give further revival and new perspectives to the project in order to increase the network of participating Municipalities and the attractive capacity of the Lombard territory even after 2020.

For all the information on the Call contact the AttrACT Team by e-mail at the following mailboxes: luciana.tosi@promositalia.camcom.it and loredana.basilico@promositalia.camcom.it. or by calling 02 8515.5134 or 02 8515.5212.

To date, about fifty Lombard municipalities have joined the AttrACT Program, signing the Agreement for Attractiveness with the Lombardy Region, for a total of over 100 greenfield and brownfield opportunities available to investors.

The interventions identified by public administrations to improve the attractiveness of the municipal area have involved the construction of infrastructure, the redevelopment of the opportunities with urbanization and plant engineering works, the purchase of tools, technological equipments and capital goods for the improvement of business services.

The Municipalities have also realized about thirty Strategic Marketing Plans, have availed themselves of consultancies for the revision of urban plans and has been assured new professional training to the municipal staff.

During 2019, about forty expressions of interest, some of which are still under negotiation, led to the sale of ten settlement opportunities in the municipalities of Besozzo, Canneto sull’Oglio, Clusone, Monza, Pavone del Mella and Val Brembilla.

Thanks to the support of Attract Team, more than 150 operators and 200 municipalities were assisted last year, continuing to promote opportunities with the aim of intercepting foreign and Italian operators interested in investing in Lombardy through settlement or expansion projects.

For additional information, download the presentation of the AttrACT Program promoted by Regione Lombardia in collaboration with Unioncamere Lombardia and Promos Italia.

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